My resume

Hillary for America | Brooklyn, NY | July 2016 - November 2016

Set the editorial direction of the campaign blog, which had over 15 million unique visitors over the campaign, and 1 million unique visitors a month
Managed a team of 7 content strategists and writers
Developed interactive site experiences to educate and activate voters, driving over 1.5 million visitors through these features
Collaborated with the tech team to develop website feature enhancement, and test and optimize the website experience
Converted tens of thousands of visitors to email and SMS subscribers, and donors
Brought insights and content optimization strategies from across digital media to the campaign's own blog and website
Oversaw the campaign’s editorial work on Medium and Quora
Partnered with press team to develop content for external platforms, like Refinery29, People, Mic.com, and Amy Poehler’s Smart Girls
Led cross-team brainstorms and developed digital campaign concepts

Blue State Digital | Washington, DC | January 2012 - July 2016

Generated digital campaigns—from concept to tagline to visual style
Produced, edited, and directed copy and visual asset development for sites, social channels, email marketing, and ads
Analyzed and optimized key performance metrics, including open rates, click through rates, engagement metrics, CPA, and lifetime value
Created pitches and proposal that won new business and up-sold current clients, directing the process from discovery to presentation
Lead website development, collaborating on content audits, content strategy, UX design, copy writing, and oversee visual design
Lead an 8-member rapid response team during high-pressure sports events
Ran an internal Facilitation Practice Group, cultivating a culture of creative thinking and innovation, and managed a team of trained facilitators
Facilitated ideation sessions, card sorts, goal prioritization workshops internally and with client stakeholders
Managed work of digital designers, copywriters, and strategists and provided feedback to advance their skills
Raised over $10 million dollars for non-profit and cultural clients

Previously: Senior Communications Strategist, Communications Strategist, Communications Associate

Obama for America | Chicago, IL | August 2012 - November 2012

Drafted email content for President Obama, Vice President Biden, First Lady Michelle Obama, celebrities, and campaign staff to drive online fundraising
Directed development and design for the campaign’s email infographics
Managed voter mobilization email program for a key swing state
Led strategy and execution of the high-dollar email fundraising program
Oversaw the campaign’s SMS program, with over 1 million user

New York Magazine & nymag.com | New York, NY | July 2008 - August 2010

Created dynamic, results-driven paid advertising campaigns for advertisers on both print and digital platforms
Analyzed and optimized print and digital media campaigns
Cultivated client relationships, and developed pitch materials and briefs
Maintained database of business forecasts and projections

Panelist & Facilitator
SXSW
SXSW Eco
Nonprofit Technology Network
Bridge Conference
New Organizing Institute
Roots Camp

CRM Management
Blue State Digital
MailChimp
Salsa

Analytics & Reporting
Twitter Analytics
Facebook Insights
HootSuite
Heap

Officer Tools
Keynote
Pages
HTML 5
Wordpress
Google Docs

American University
Master of Public Communication, 2011

Tulane University
Bachelor of Arts, Philosophy & Political Science, 2008

Let's talk it out.