beyond vanity metrics
Team USA: Women's World Cup
Team USA is always looking for ways to connect with fans outside the boom and bust cycle of the Olympic Games, and to drive their core business objectives: efficiently growing their digital audience and driving TeamUSAShop.com sales.
The team at Blue State Digital saw the Women's World Cup as a perfect moment to capture fan interest and built a digital campaign that highlighted the strength of our female athletes and that gave fans multiple ways to show off their enthusiasm.
This beautifully designed campaign across paid media, social media and email drove the most cost-effective acquisition campaign for Team USA to do-date, and increased engagement by 152% over the Men's World Cup campaign. Plus, the women of U.S. Soccer added a third World Cup win to their resume.
Role: Creative Director, Blue State Digital
High Museum of Art, Atlanta
When the High Museum of Art in Atlanta found out one of the most famous faces in painting, Vermeer's Girl with a Pearl Earring, would be hanging in their gallery, they asked Blue State Digital to help extend the reach of the exhibition, inside and outside the Museum.
We developed an integrated outbound communications strategy for this campaign, focusing on email marketing and social media as a way to drive more visitors to the Museum, enrich the experience in-Museum experience, and bring the exhibition beyond the walls of the High. The campaign centered on Vermeer's Girl, asking fans to imagine what she was thinking in six words. We also gave fans a way to put themselves inside the painting, and provided visitor guides that explained other pieces in the exhibition. The campaign generated thousands of responses, as well as increased ticket sales.
Role: Communication Strategist, Blue State Digital